Olle Marmenlind

Portfolio

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  Sevan (Product Owner)

  2022 – present

  Took full ownership of the e-commerce initiative, building the company's foundational sales and brand platforms. Led product strategy, managed development partners, and drove internal adoption from concept to launch.

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  SOOK Menu design

  October 2022

  New 6 screen menu design for Lebanese street food restaurant located in Westfield Mall of Scandinavia, Solna.

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Case studies, articles, misc

• Technical Report: Principles of Reliable A/B Testing

  A technical framework covering the design and execution of statistically valid A/B tests, from hypothesis formulation to the interpretation of results, ensuring data-informed product decisions.

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• Case Study: Increasing Average Order Value

  A strategy for applying behavioral science to increase Average Order Value (AOV), demonstrating how data-driven recommendations and clear visualizations can effectively enhance customer orders.

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• Case Study: Reducing Food Waste with Behavioral Science

  A framework for using strategic nudges to increase sales of products with shorter expiration dates, simultaneously boosting revenue while tackling the critical issue of food waste.

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